Ready to join the Radicle rebellion?

About the Position

We are looking for a talented Marketing Manager to own and execute marketing programs that drive awareness, engagement, and pipeline growth. This generalist role sits at the intersection of brand, product, and growth marketing—and is ideal for a strategic thinker and doer who thrives in a fast-paced, purpose-driven environment. You’ll work closely with founders, CMO and cross-functional teams including Product, Research, Sales to bring our brand to life across multiple channels.

Location: Remote, but must be (1) willing to work pacific hours given the company is headquartered in Southern California, and (2) willing to travel to California 4-6 times a year for company-wide and/or executive meetings.

Responsibilities

Campaign Development & Execution

• Design and manage end-to-end marketing campaigns that support product launches, demand generation, and brand building.

Brand Messaging & Positioning

• Refine and evolve messaging frameworks that clearly articulate our value proposition to B2B and B2C stakeholders, including brands, B2B decision makers and consumers.

Content Strategy & Creation

• Develop high-impact content (podcasts, blogs, case studies, videos, email, social, digital) rooted in content strategy and user insights to drive education and engagement.

Events management and Speakerships

• Oversee the tradeshows, speakerships, events planning and activations

Executive presentations

• Develop and lead executive presentations content, approach and design

Product Marketing

• Partner with Product and Clinical teams to distill complex health tech capabilities into clear, benefit-led messaging and go-to-market strategies.

Digital, Lead Generation & Performance Marketing

• Develop and drive paid digital campaigns, SEO/SEM, and marketing automation efforts to drive qualified leads and conversion.

Market Insights & Analytics

• Analyze campaign performance and market trends to inform strategy, identify opportunities, and optimize future initiatives.

Cross-functional Management

• Act as a connector across Marketing, Sales, Product, and Science teams to ensure strategic alignment and executional excellence.

Project and team management

• Drive projects, campaigns teams and programs forward with detailed project management capabilities.

Website oversight, content strategy and updates as engine for growth

Qualifications

• 5–7 years of marketing experience, preferably in health tech, digital health, data science or biotech.
• Proven success developing integrated campaigns that drive growth in complex health and or regulated spaces.
• B2B and D2C experiences are important.
• Strong writing and storytelling skills with the ability to distill technical/scientific content into accessible language.
• Strong digital marketing skills.
• Understanding of product marketing and how to work on launching and growing products.
• Ability to develop go-to-market plans.
• Experience with tools such as HubSpot, Notion, Google Analytics, AI-generated programs, Canva, and content management systems.
• Comfortable working in a fast-paced, data-driven, at times short-staffed, and cross-functional start-up environment.
• Self-starter mindset with strong project management and prioritization skills.
• Bachelor’s degree in Marketing, Communications, or related field. An advanced degree is a plus.

Bonus Points: 

• Prior work in wellness, supplements, nutrition, or behavioral health data
• Passion for health & wellness 

Benefits To Joining Our Team

Rewards

• Be part of a purpose-driven team transforming wellness and natural products outcomes through technology and science.
• Opportunity to help shape a fast-growing brand at an inflection point.
• Collaborative, flexible culture that values impact and initiative.
• Competitive compensation, equity, and benefits.
• Values-driven organization