Radicle Science recently collaborated with UC San Diego to explore consumer behavior regarding dietary supplement purchases. And the results are now out at New Hope Network! Key insights reveal that incorporating the “clinically proven” claim on a product label noticeably amplified respondents’ willingness to spend – those who saw the labels containing the “clinically proven” claim were willing to spend approximately 20% more for their product, on average, relative to those who saw the labels that only carried the “reduces stress” claim.

The study sheds light on the importance of strong claims in consumers’ purchasing behavior of supplements.

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