American society is experiencing a decline in trust across various aspects, including government, media, institutions, and even among individuals. This skepticism extends to consumer choices, particularly in food, health, and wellness products. Third-party certifications are gaining popularity as they provide vital consumer information and serve as effective marketing tools.

These certifications drive innovation, impact pricing and quality, and shape the entire market. Trust-building requires transparency, encompassing pricing, sourcing, manufacturing, and clinical trial results. Embracing transparency becomes crucial for brands aiming to meet consumer expectations for safety and quality in an era of doubt.

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