Radicle Science Spotlight: PURAURA Naturals
The 13 brands that are participating in Radicle ACES all share something in common with Radicle Science—a mission-driven business model. We asked brands to share a bit more with us about what makes them tick, specifically as related to these 5 values:
-How can bold ideas transform the industry?
-What makes PURAURA Naturals bold and audacious?
- As a new industry, CBD companies need to be audacious in maintaining a steadfast focus in providing transparent and consistent product offerings. This quality-driven approach will transform, legitimize, and expand our marketplace. Imagine a customer anywhere in the US purchasing a CBD product with absolute confidence in the quality of ingredients and accuracy in the amount of CBD listed on the packaging. This should not be an audacious idea, but a reality. PURAURA Naturals leads the way in legitimizing the industry by putting transparent, high-quality products into the marketplace and making it easy for any interested in trying CBD to get involved.
"Collaborating to build transparent, clear, and sustainable standards will allow consumers to purchase CBD products with confidence and, hence, the industry to thrive."
-In a crowded market, why is it important to collaborate with like-minded businesses vs compete?
-Why is the collaboration with Radicle ACES important to PURAURA Naturals?
- Because the CBD industry is so nascent, a lot of blue ocean exists for companies to compete and collaborate. Standards for quality, purity, and transparency remain inconsistent and unclear, so for PURAURA Naturals and other ethical CBD brands to succeed, industry players must work together. Collaborating to build transparent, clear, and sustainable standards will allow consumers to purchase CBD products with confidence and, hence, the industry to thrive.
- PURAURA Naturals supports the FDA’s regulation of CBD and other cannabinoids, specifically treating CBD as a dietary supplement and food and beverage additive. With an appropriate government framework, the hemp marketplace can thrive as it brings hemp’s benefits to the millions of American consumers seeking daily relief.
- Our involvement with Radicle Science is essential to legitimizing the hemp and CBD industries. By participating in comprehensive, well thought out, science-based trials, we can accumulate data that demonstrates the safety, benefits, and efficacy of CBD beyond the myriad of anecdotal evidence currently available.
-What insights are needed most in this industry?
-What real-world evidence does Radicle ACES offer that PURAURA Naturals believes is necessary?
- For thousands of years, ancient societies used hemp and its derivatives for homeopathic purposes. Since the legalization of hemp three years ago, overwhelming anecdotal evidence has been shared among customers, companies, and brands demonstrating the dynamic role hemp and CBD can play in modern society. As a science-based culture, we need to move beyond anecdotal hearsay to data-driven, real-world evidence proven by studies such as Radicle ACES. These studies develop a foundation of reliable, evidence-based information so regulators, companies and consumers can confidently interact with the industry with confidence.
-How does PURAURA Naturals ensure transparency for their customers?
-How does Radicle ACES allow PURAURA Naturals to strengthen the trust and credibility with their customers?
- As hemp has emerged from the shadow of the cannabis industry, transparency has become a cornerstone to building sustainable business models and customer trust. In fact, transparency is a guiding principle for PURAURA Naturals and Enhanced Botanicals, the consumer brand division of Green Rock Hemp Holdings. We believe in the integrity of raw materials, transparency in ingredients and testing, and consistency in developing high quality products our customers can rely on. These high standards lead to greater trust, not only for our products, but for the industry as a whole. The Radicle ACES study involving PURAURA Naturals and 12 other leading brands, along with its focus on contemporaneous data collection from its subjects, provides an unparalleled level of insight which, to date, is unmatched in other CBD studies.
"The collaboration between PURAURA Naturals and Radicle represents the pinnacle of consumer desires and science coming together to explore and solve real-life problems."
-How does Radicle ACES help PURAURA Naturals achieve its purpose?
-What motivated PURAURA Naturals to be part of Radicle ACES?
-What is PURAURA Natural’s overarching purpose?
- PURAURA Natural’s overarching purpose is to provide consumers who are interested in exploring the benefits of CBD the opportunity to do so with confidence that they are using a high-quality, transparent product that will consistently deliver the desired results. We believe this should also be the industry’s overriding goal – offering trustworthy products to customers in need. Radicle ACES will provide greater insight into consumer needs and illustrate how CBD products improve their lives. The collaboration between PURAURA Naturals and Radicle represents the pinnacle of consumer desires and science coming together to explore and solve real-life problems.